TCI, US West Getting Ready to Lock Horns on Home Turf By MICHEAL LAFFERTY | Associate Editor, CED | June, 1998 It's not news that Denver has long been considered the center of the cable universe. It's home to a host of MSOs and cable-centric businesses. The industry's most important research and development work is being done at CableLabs, located just west of town. And it won't be too long before ground is broken on the University of Denver campus for the National Cable Center and Museum. You can now add the former Lowry Air Force Base to that list. The former military base, strategically located between downtown Denver and the city's sprawling Denver International Airport, may soon take on the mantle as the industry's largest open-air laboratory for broadband competition. In one corner is Tele-Communications Inc. (TCI), the incumbent cable provider which already serves 430,000 subscribers in metro Denver. In the other corner is US West Communications, the phone company that's already providing cable TV service in Omaha, Neb. and Scottsdale, Ariz. It's also the company that has just gone on record as saying it will roll our ADSL (asymmetrical digital subscriber line) technology for high-speed data service in 40 communities (including Denver), and VDSL (very high-speed DSL) for digital TV and Internet access service in metro Phoenix, Ariz. by year's end. What makes this parcel of land so attractive? The 1,866-acre site is being redeveloped by an intergovernmental organization, the Lowry Redevelopment Authority (LRA), into a multi-use community. When completed, it will feature well-planned residential (more than 3,200 homes and apartments), educational (a 156-acre Higher Education and Advanced Technology Center), high-tech commercial (a 185-acre Lowry Business Park) and open-space/recreational (800 acres) areas. And what's piqued the interest of the two broadband giants is that rare "greenfield" opportunity where the community's telecommunications infrastructure is being built from the ground up. Eliminating the Weak Link To realize this goal, the LRA brought in Broadband Consulting Group Inc. (BCGi) to develop a technology master plan. The company has done similar work in other master-planned communities around the country, including Disney's Celebration City (Orlando, Fla.), Summerlin (Las Vegas, Nev.), Desert Ridge (Phoenix, Ariz.), DC Ranch (Scottsdale, Ariz.), and Mission Viejo/Ladera (Orange County, Calif.). Tom Reiman, BCGi's founder and president, says the task involves three elements. The first two, drafting the plan itself and encouraging the infrastructure to support it, while vitally important, are really dependent on the third element — home wiring. "That's the key," explains Reiman. "As you know, the weakest link in the telecommunications chain is often the drop to the house and the wiring in the home. In fact, we're much more effective in delivering broadband services around the world than we are within the home. "So, what I drafted and what has been adopted by the LRA is a structured wiring guideline (see last page). Just like a builder has to adhere to guidelines like minimum setbacks and landscaping front yards, we've now embedded structured wiring obligations. That means every builder provides it. It's no longer an option." Reiman's guidelines are not vendor specific. He has looked to some of the home automation standards like CEBus, and work coming out of Bell Labs and Microsoft to create a market for structured wiring that supports all services. Reiman notes that as demand for his company's services has increased, so has the acceptance of his guidelines. "Three years ago, when I started doing really aggressive pre-wiring," says Reiman, "builders would look at me and say, ‘Only engineers care about this.' Today, they're saying, ‘How quickly can I install this?' You know, wiring systems haven't changed in 50 years. Now, they're changing." The wiring guidelines being enforced in Lowry, says Reiman, are being implemented "in about 200,000 homes under plan" around the country. "We try to accommodate a lot of different delivery architectures," says Reiman. "But in the home, everything is home runned. Everything is category 5 (cable) for voice and data, and we have dual runs of RG-6 for two-way video." "We put a conduit to the water meter and the electric meter, because we know AMR (automatic meter reading) is not the whole answer, but utilizing utility-generated data for true home automation is the real stuff. That could involve real time-of-use pricing and taking advantage of pricing signals. We want to make sure our homes are ready for that when the economics are available. "We have to make sure that even though we may be at the forefront of technology today, we know that's pretty darn elusive. So, we're doing extra conduit from the property line. We're doing a number of things that we hope will assist in future-proofing these homes." The Looming Battle The fact that all Lowry homes, businesses, schools and colleges will eventually have the capability to plug into a true high-speed telecommunication network has not been lost on either TCI or US West. As the current franchised cable provider in Denver, in which 88 percent of the Lowry development lies, TCI is firmly entrenched — and intends to be the video provider of choice at Lowry, too. As the incumbent telephone provider, US West is locked in place and also intends to be the telephony provider of choice. But, when it comes to other services, that's when things get interesting. In early April, US West sent a letter to the LRA requesting a video franchise. The LRA promptly deflected the request, deferring the decision to Denver franchise authorities. Such franchises must be approved by voters, and to top it off, TCI's franchise is up for renewal next year. At press time, a US West spokesman said the company was still very interested in being the video provider at Lowry, but was currently "examining its options." If TCI were to offer telephony services, it would first have to settle not only on a strategy, but a technology as a well. It's currently providing HFC telephony in Hartford, Conn. and reportedly keeping a close eye on IP telephony developments. For now, TCI is mum on the subject. The LRA, says its Executive Director Thomas Markham, is not out to choose sides, but to get the best deal for its residents. "Our desire is not to pick companies," says Markham. "We're not trying to pick friends. We're not trying to pick enemies. But, we're very focused. We want to offer a full array of services to meet our technology master plan. We want the best deal for us. And we want the best deal for our constituents." "So, LRA officials are working with both TCI and US West. The goal is to develop and offer the best basic telecommunications service — video, voice and data — available. And we're going to do it. We'll have one or both of them working with us." BCGi's Reiman believes the Lowry development provides both opportunity and a measure of concern to any telecommunications service provider. "I think people have begun to realize that the technology is a cornerstone of the community," says Reiman. "I think we have really defined our goals and objectives very clearly. And we have two very aggressive companies, who both happen to be on their home turf. "And as far as the concern goes, we've been really clear. If you can't meet our objectives, we're going to work with someone else. We're not going to disenfranchise anybody's rights. Whatever service a company is franchised to offer, they're obviously able to offer it. "What we're going to do is bundle and package certain services to encourage what we think is a greater adoption of services from our ‘preferred provider.' When people go through the buying experience at Lowry, they're going to recognize that working with us as they pick a bundled package of services is more appropriate and convenient than just waiting for someone to call them and offer them some sort of a disassembled service selection." Sounds like a perfect case study. Stay tuned for further developments. Lowry's Low-voltage Pre-wiring: The New American Home? Developed by Broadband Consulting Group Inc, (BCGi), these guidelines were created to assist in fulfilling the construction obligation for design and construction of homes within the Lowry development. * Only RG-6 and CAT 5 wiring may be used with the home, regardless of placement. All connections must meet minimum criteria for RG-6 and CAT 5 termination. * Homes must contain a minimum of two universal and two data/voice outlets. Universal/combination outlets contain two coax F-connectors and at least one 4-pair (CAT 5) modular jack; data/voice outlets contain one CAT 5 modular jack. Universal/combination outlets could be installed, depending on the needs of the home owner, in the kitchen, family room, bedrooms or home office/study. * Homes must contain a CPC (central point of connection/service center/wiring distribution panel) of appropriate size, centrally located with appropriate connectors and 110 VAC supply. * Wiring systems must include conduit from/to the following locations: from the property line to the NID (network interface device): from the NID to electric, gas and water meter locations; from the NIC to the CPC; and from the CPC to the attic/basement space. Conduits must be sufficient to accommodate both the required RG-6 cables and 10Base T wires. * All cable runs must adhere to minimum bend radius specifications and must include a minimum of 18 inches additional cable behind the box or mud ring. * All cable runs must be at least six inches from parallel 110 VAC runs, and if crossing must do so at 90 degree paths. * All cable runs must be "home run" (i.e., wiring installed in a star configuration where all cable/wiring originates from central hub with home runs to all outlets) and be labeled to identify termination location. * No hard fasteners may be used in the pre-wiring or trim-out stages. * Cabling existing the house at the demarcation point must exit at the same point, and must include at least 30 inches of additional cabling.
If the Neighbors Install 20, Consider Topping Them With 35; ‘Baby Needs Internet Access, Too!’ By NANCY D HOLT | The Wall Street Journal | April 17, 1998 Larry Lacerte is a busy man. He’s president and chief executive of his own software firm in Dallas, and father to seven children, ages five to 14. At home, he says "I don’t want everyone having to sit around and wait to make a phone call. So he has 50 separate phone lines in his house — 30 for business and 20 for family. "All the extra phone lines make things run smoothly," he says. Besides, he thinks call waiting is rude." Once, people wanted an extra pone line for the kids. Then for business. Then for the computer. Then for the fax machine. Then for the kids’ computer. Today, multiple phone lines are becoming the ultimate convenience — or status symbol. Upscale residential developments and luxury apartment buildings are pitching extra phone lines and "Internet-ready hookups" in their marketing. Multiple phone lines are showing up in tract housing, too. Only unimportant rubes, it appears, can get by with a single phone line. "We’ve clearly established the barest minimum to be three phone lines: one voice, one computer and one fax," says Adam R. Rose, a New York developer. "For any busy and productive metropolitan-area person, three lines is just the beginning." His company is wiring new apartments in Manhattan for six to eight phone lines, which he considers a big lure for young, high-income tenants. 'It’s Mayhem’ A decade a go, only about 3% of households had more than one line. In 1996, the latest year for which statistics are available, that number had jumped to 16.5%, according to the Federal Communications Commission. In Massachusetts, California and New York, about one in five households now has more than one phone line, says Tracy Waldon, an FCC economist. Of course, there are drawbacks: phones ringing simultaneously, phones ringing on different floors, remembering a half-dozen different home phone numbers, paying massive bills. And how many phones can you answer at once? With eight telephone lines snaking to four phones, two fax machines and two modems, Irwin Zalcberg calls his home office "the war room." But Mr. Zalcberg, a 49-year-old investment consultant in New Buffalo, Mich., isn’t always sure who’s winning. "This setup strains my neck and my back," he says. "I’m constantly reaching for a phone." Three days a week, he has an assistant. But other times, he juggles phones: If he’s on one line, and another rings, he picks it up and listens to both callers at the same time. On occasion, he says, he has been fielding calls on three different phones and had two calls come in on call waiting. "It’s such mayhem," he says. Still, he thinks it’s vital to be accessible. "Things change so quickly today that 30 seconds or one minute can change things dramatically," says Mr. Zalcberg, a former trader on the Chicago Board of Options. In the bigger home he’s building nearby, he is adding five more lines. The price of all this accessibility varies. Most homes are wired to accommodate two phone lines; if you want the second one turned on, it usually costs you less than $50. But if you want more, you have to install additional wiring at costs from $100 to as much as $1,500, says Helen Heneveld, a home-electronics consultant in Holland, Mich. A Badge of Honor Now, some builders are starting to install additional phone lines in the walls of new homes, along with wiring for cable, audio and security systems. As luxuries go, it isn’t outrageously expensive. Claudia Earley, 47, a part-time tutor, paid $500 for upgraded wiring in her new home in Littleton, Colo. It now has five phone lines — and capacity for three more. "Are they necessities? No. But it’s nice to be able to afford them," she says. Other people want to be ready for nifty future services that will require extra phone lines. Last year, Bob Wise installed a $3,000 wiring system in his new 4,200-square foot home in San Jose, Calif. Although he now uses only four phone lines for home and business phones, fax and modem, he has capacity for 20. He has big plans for the other lines: video-on-demand. A centralized home-automation system to control his lighting, security and sprinkler systems — even regulate the temperature in his wine cellar and his pool. And he says his 18-month-old daughter, who already has her own computer, will surely want Internet access and a phone a few years down the road. "I’m a total gadget freak," he says. "I was a geek before geek was chic." For someone who lives and works in Silicon Valley, it’s a badge of honor to have a lot of phone lines. "It’s important for me to be on the forefront of technology," says Mr. Wise, executive managing partner for USWeb Corp., an Internet-services firm. "This is my business, this is my industry. Carpenters have cool tools, don’t they?" Even if you don’t use all the lines, it’s nice to know they are there. Mr. Lacerte, the Dallas software executive, doesn’t normally use the 30 lines in his house that he designates for business. But he wants them, he says, in case of an emergency. "Hopefully it would never happen, but if a tornado, fire or power surge caused phones to go down (at his company’s headquarters), we could move 30 bodies to my home and have them answer phones there." So that leaves just 20 lines for the family. Five are used for Internet access, two are used for faxes, and one is still waiting for a job. Twelve are used for phones. The first four phone lines ring all throughout the house. Six lines ring only in certain zones of the house. His two teenagers, 13 and 14, each have their own line, which rings only in their bedrooms. "It’s pretty simplistic, really," Mr. Lacerte says. The lines are a great convenience, he says, and they promote good manners. "I don’t like call waiting. I don’t want to miss a phone call, but at the same time, I don’t want someone to hold while I talk to someone else." His five-year-old has learned to take messages, he says, and knows "formal telephone etiquette." Shaq’s New Number: 18 In high-end custom homes, wiring for extra phone lines has become a must-have. Ray Coudriet, president of his own building company in Orlando, Fla., puts commercial-quality wiring in most of the homes he builds, which cost upward of $2 million. Recently, he installed a phone system with a 32-line capacity in the 16,000-square-foot home in Windemere, Fla., belonging to Ken Griffey Jr., the Seattle Mariners center fielder. A neighbor, Los Angeles Lakers basketball superstar Shaquille O’Neal, has 18 lines in his nearby 24,000-square-foot residence, according to Mr. Coudriet, who also built that home. But extra phone lines aren’t "just for high-end homes anymore," says Tom Reiman, president of Broadband Consulting Group Inc. in El Dorado Hills, Calif. "It’s becoming a product that’s important for homes of all price ranges." Lawrence Doll Co., of Fairfax, Va., which builds houses in the $350,000 to $600,000 price range, recently introduced a wiring package that includes capacity for as many as eight phone lines. Shea Homes, a production homebuilder in Walnut, Calif., offers an upgraded wiring package as an option. Price: $2,000 to $4,000. Denver-based Village Homes of Colorado Inc., another production builder, started out offering extra phone-line-wiring packages as an option on new homes, but last September made it standard. Cheryl Schuette, vice president, estimates that a high-performance wiring system adds as much as $2,000 to the value of a home. In luxury developments, multiple phone lines are de rigueur. New York City’s Trump Organization is retrofitting condos in Trump Tower on Manhattan’s Fifth Avenue for at least six high-speed phone lines for each unit. Not every resident finds extra lines that useful. Over the last three years, Donald Trump, chairman and chief executive of Trump Organization, has cut back from about 20 phone lines to five in his three-story penthouse atop Trump Tower. How many personal lines does he have there? One. "The way I view it," he says, "I can only speak with one person at a time."